With its new brand campaign and “Meet Okto the Octopus” video, BMW provides an unusual insight into the operation of its new Heart of Joy central control unit. The star of the video is an octopus performing a perfectly coordinated underwater choreography – as an analogy for the way the Heart of Joy will intelligently coordinate key driving functions in future BMW vehicles, starting with the Neue Klasse models.
+++ The road to Neue Klasse: BMW presents technology highlights of the next vehicle generations +++ First Neue Klasse model for China arrives in 2026 +++ BMW shows BMW Panoramic iDrive as a stand-alone version for the Chinese market and test vehicle BMW Vision Driving Experience with Heart of Joy and luminescent paintwork +++ MINI presents the new high-performance models from MINI John Cooper Works +++
+++ Two days before the world's largest motor show, BMW demonstrates driving manoeuvres with the high-performance test vehicle BMW Vision Driving Experience +++ Lightning-fast Heart of Joy central computer takes the driving dynamics of future BMW models to a new level +++ Munich/Shanghai.
Bold, modern and fresh - this is how MINI presents itself at Auto Shanghai 2025. For the very first time, MINI will showcase its completely new model family at a motor show, highlighting its high-performance John Cooper Works brand.
+++ 2025: Slight Growth planned in sales volume +++ Group EBT targeted at previous year’s level +++ Higher Free cash flow expected +++ Slight Increase of BEV share in total sales planned +++ Due to a consistent strategy: Investments set to decrease from planned peak in 2024 +++ Technology openness as strategic competitive advantage +++ First NEUE KLASSE production vehicle will be the BMW iX3 +++
+++ Top-class dynamics, precision, efficiency and driving pleasure +++ New “Heart of Joy” central computer works ten times faster +++ Extending the recuperation range increases efficiency by 25% +++
The most powerful all-electric BMW model: BMW M is introducing an all-electric performance model to spearhead the new BMW 7 Series range. The BMW i7 M70 xDrive (electric power consumption combined: 23.8 – 20.8 kWh/100 km in the WLTP cycle) is the most powerful model with an all-electric drive system in the overall BMW Group portfolio. Equipped with an electric motor at both the front and rear axle generating a maximum system output of 485 kW/660 hp* and an ...
More powerful, more exclusive, more extravagant: Just a few months after production got underway of the new BMW XM (petrol consumption combined: 1.7 – 1.6 l/100 km [166.2 – 176.6 mpg imp]; electric power consumption combined: 34.5 – 33.0 kWh/100 km; CO2 emissions combined: 39 – 35 g/km in the WLTP cycle; figures for the NEDC cycle: – ), BMW M GmbH presents the flagship version of its first-ever high-performance car with an electrified drive system. The ...
+++ New digital character called Spike +++ Premiere at Auto Shanghai 2023 and in the MINI Concept Aceman +++ Typical MINI user experience presented for the first time in the new MINI family+++
The first all-electric MINI Convertible to celebrate its world premiere at Auto Shanghai 2023. The MINI Concept Aceman provides a preview of the first all-electric crossover model in the new MINI family. And Spike returns as a digital companion.
At the Auto Shanghai 2021 show, BMW is focusing squarely on the future technologies of electric mobility, sustainability and seamless connectivity between the customer’s vehicle and their digital lifestyle.
BMW Brilliance Automotive is also set to build the second generation of a model developed specially for customers in China – Production will be at the Tiexi/Shenyang plant – World premiere at the Auto Shanghai 2019 show, launch mid 2019.
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CO2 emission information.
I consumi di carburante e le emissioni di CO2 riportati sono stati determinati sulla base delle disposizioni di cui al Regolamento CE n. 715/2007 nella versione applicabile al momento dellomologazione.
I dati si riferiscono ad un veicolo con configurazione base effettuata in Germania ed il range indicato considera le dimensioni diverse delle ruote e degli pneumatici selezionati.
I valori sopra indicati sono già stati determinati sulla base del nuovo Regolamento WLTP (Worldwide Harmonized Light Vehicles Test Procedure) e sono riportati in valori equivalenti NEDC al fine di garantire il confronto tra i veicoli.
